In an article appearing in Studio Monthly by Philip Dobree of Jellyfish Pictures you’ll find 10 good hints at making animations more cinematic. Albeit generalized in nature, the steps are worth sharing and keeping at the forefront of the thinking process.
To paraphrase, high quality content be it models or textures and don’t reinvent the wheel when it comes to these. If you can afford it, buy the assets.
Use real world references and if you can build them into your renders.
Passes. Lots of them. In fact, rendering to passes can really help you in the end because you gain such an ability to tweak in post that it can save you a pile of work from doing it in your render application. Philip talks about the ‘wet’ look and that how one can duplicate specular or reflection passes can go along way to making things appear, well, wet.